Count the threads, then halve it
Evenweave and linen used for counted cross-stitch are labeled by threads per inch. Unlike the clear blocks of Aida, you count the individual threads to place each stitch. When you work over two threads each way, the stitches per inch is half the fabric count.
| Fabric | Stitched | Stitches per inch |
|---|---|---|
| 28-count evenweave or linen | over two | 14 |
| 32-count linen | over two | 16 |
| 14-count Aida | over one square | 14 |
That is why 28-count evenweave over two gives the same design size as 14-count Aida.
Don’t divide by the label count
To find the finished size, divide the stitch count by the stitches per inch, not by the thread count on the label. A 140-stitch design on 28-count fabric over two is 140 ÷ 14 = 10 inches, not 5.